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Senior Product Designer · Brooklyn, NY

15+ years shaping how people watch video.

View selected work
OTT
Cross-platform specialist
Acquired companies
Millions
viewers reached worldwide
Figma frames opened, never closed
About

Deep craft in
video & platform.

"Video was my entry point. Platform thinking is what inspires me. The surface keeps changing — screen, headset, hologram — and I want to be at the edge of whatever comes next."

Hi, I'm Don. I'm a Brooklyn-based product designer who has spent most of my career in streaming video. I started with Boxee's early TV boxes and later helped build Vimeo's creator platforms. Along the way, two of the startups I worked for were acquired, which gave me great experience in helping products grow and transition under new teams. Recently, I've been expanding my craft by designing for 3D holograms (Looking Glass) and exploring decentralized web projects.

Skills & craft

Interaction design
Design systems
Prototyping
User research
Usability testing
Information arch.
Wireframing
Drawing ligers

Core strengths

  • End-to-end OTT & video platform design
  • Cross-platform consistency (web, TV, mobile)
  • Design systems that scale across products
  • Navigating acquisition & product integration
  • Emerging tech: holographic, decentralized, AI
Career narrative

How I got here.

My design journey started with small hardware startups and led to larger streaming platforms. I've learned a lot at every step. Even through two acquisitions, I chose to stay with the product to ensure our work continued to serve the people using it.

July 2010 – July 2013
Boxee
Designer · New York, NY

Where it all started. At Boxee, I helped design early Cloud DVR and social TV features when the streaming space was still brand new. I also pitched in on packaging and marketing for our hardware. In 2013, Samsung acquired Boxee, which was a great next step for the product we had built together.

Cloud DVR Social TV 0→1 Hardware launch Acquired by Samsung
July 2013 – Nov 2015
Samsung
Senior Product Designer · New York, NY

Following Boxee's acquisition by Samsung, I designed multi-screen experiences for Samsung's Smart TV ecosystem — integrating Boxee software into Samsung's TV interface and contributing to the design of next-generation remotes. This chapter taught me how to scale consumer-grade design thinking inside a massive hardware organization.

Smart TV Multi-screen Hardware integration 10-foot UI
2013 – 2014
One Month
Designer (Contract) · New York, NY

Contributed to MVP design during Y Combinator (S13). Transformed technical curriculum into user-friendly workflows that helped secure seed funding.

Oct 2015 – May 2016
VHX
Senior Product Designer · Brooklyn, NY

Designed VHX's direct-to-consumer video tools with a focus on payment flows and audience management — giving independent creators the infrastructure to build their own streaming channels. Established the foundational OTT app patterns that were later adopted across the Vimeo platform when VHX was acquired.

D2C video Payment flows Creator tools Acquired by Vimeo
June 2016 – June 2025
Vimeo
Senior Product Designer · New York, NY

Nearly a decade at Vimeo, beginning with the integration of VHX post-acquisition. Architected end-to-end design for Vimeo Streaming's cross-platform distribution — web, mobile, and TV apps — and shaped interaction patterns for the Vimeo player supporting millions of daily plays. Maintained shared design systems for web and mobile throughout the company's evolution from creator tool to B2B platform.

OTT platform Cross-platform Design systems Video player UX Post-acquisition
2020
Recount Media
Senior Product Designer (Contract) · New York, NY

Designed mobile-first video discovery features for a political news platform. Optimized viewer retention through rapid prototyping with editorial and engineering teams.

2022 – 2024
Primitives.xyz
Senior Product Designer (Contract) · New York, NY

Built the creator app for iOS and mobile web around a decentralized social sharing protocol. Translated Web3 concepts into accessible mobile interfaces for onboarding and content creation.

2022 – 2024
Looking Glass
Senior Product Designer (Contract) · Brooklyn, NY

Developed interaction models for holographic displays and a design system bridging 2D desktop workflows with 3D spatial visualization. Collaborated with graphics engineers on Unity-based applications.

Next chapter
???
Probably something interesting

I'm most energized by hard problems in new spaces. If you're building something that doesn't have a design playbook yet — a platform, a product, a thing that shouldn't exist but does — there's a reasonable chance I'd want to help build it with you.

Available now Open to the right thing
Selected work

Case studies &
highlights.

Each project represents a distinct design challenge — from inventing new UX patterns for emerging platforms to scaling design systems across a company in transition.

Platform design · Vimeo
Vimeo Streaming

Architecting end-to-end design for Vimeo's OTT distribution product across web, TV, and mobile — giving creators the tools to launch and manage their own streaming channels.

$429M+Annual creator revenue
11Platforms
5,000+Channels launched
Emerging tech · Looking Glass
Looking Glass Go mobile app

Designing the iOS companion app for a holographic display — entirely new territory requiring first-principles thinking about depth, AI-generated 3D, and hardware state management.

0→1Mobile app
2D→3DAI conversion
2024Shipped
0→1 product · Boxee
Cloud DVR experience

Pioneering the Cloud DVR UX at Boxee — designing recording flows, scheduling interfaces, and social TV features for a living-room product that was ahead of its time. Led to acquisition by Samsung.

FirstCloud DVR UX
10-ftTV interface
→ Acq.by Samsung
D2C platform · VHX
Creator monetization tools

Designing VHX's payment and audience-management flows — the infrastructure that let indie filmmakers and creators run their own streaming businesses. These patterns were later absorbed into the Vimeo platform.

D2CVideo commerce
→ Acq.by Vimeo
2015Shipped
Senior thesis · MICA 2009
Script

Winner of the Stempel Thesis Prize: An annual scholarship awarded to a MICA senior exhibiting exemplary thesis work.

Vimeo.com
Design philosophy

What I believe
about this work.

01

Platform thinking first

Video products live across web, TV, and mobile simultaneously. I design with the full platform ecosystem in mind — consistent patterns, scalable systems, and experiences that feel native everywhere they land.

02

Stay curious about what's next

The best work of my career has come from being early — cloud DVR before it was mainstream, direct-to-consumer streaming before every studio had one. I actively pursue emerging territory so I'm ready when it becomes the present.

03

Design survives acquisition

I've been through two acquisitions. That experience sharpened something important: design that's well-documented, systematized, and deeply understood by its team has a life beyond any single org chart.

Let's talk.

I'm most energized by hard problems in new spaces. If you're building a video platform, an emerging-tech product, or something that doesn't have a design playbook yet — let's talk.

Get in touch