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Product Designer · Brooklyn, NY

15+ years designing how people watch video.

View selected work
AI + CE
AI workflows & Consumer Electronics
OTT
Cross-platform specialist
3×
Acquired companies

Case studies &
highlights.

These are projects where I had the most impact. They range from inventing TV patterns at a tiny startup to keeping design systems alive through acquisitions and rebrands.

Platform design · Vimeo
Vimeo Streaming

Designing Vimeo's OTT distribution product across web, TV, and mobile, giving creators the tools to launch and manage their own streaming channels.

$429M+Annual creator revenue
11+Platforms
5,000+Channels launched
Emerging tech · Looking Glass
Looking Glass Go mobile app

Designing the iOS companion app for a holographic display. New territory: depth, AI-generated 3D, and hardware state management with no existing playbook.

0→1Mobile app
2D→3DAI conversion
2024Shipped
media distribution · VHX
Creator monetization tools

Designing VHX's payment and audience-management flows, the infrastructure that let indie filmmakers and creators run their own streaming businesses. These patterns later carried over into Vimeo when they acquired VHX.

D2CVideo commerce
Acquiredby Vimeo
2015Shipped
0→1 product · Boxee & Samsung
Cloud DVR experience

Designing Cloud DVR recording flows, scheduling interfaces, and social TV features for a living-room product built before streaming boxes were really a category. Boxee was later acquired by Samsung.

0→1Cloud DVR UX
10-ftTV interface
Acquiredby Samsung
Senior thesis · MICA 2009
Script

Winner of the Stempel Thesis Prize: An annual scholarship awarded to a MICA senior exhibiting exemplary thesis work.

Vimeo.com

The person behind the work.

Hi 👋 I'm Don, a designer in Brooklyn with 15+ years in streaming video and consumer electronics. Three teams I've been part of were acquired: Boxee by Samsung, VHX by Vimeo, and Vimeo by Bending Spoons.

Most of my work has been about how people watch video across screens. At Boxee, I designed a Cloud DVR and 10-foot TV patterns before tvOS or Android TV existed. At Vimeo, I led design for the OTT platform creators used to launch their own subscription streaming apps on web, mobile, and TV, including its no-code App Builder.

Alongside full-time work, I've taken on contracts in emerging tech: companion apps for Looking Glass's holographic display on iOS, Android, and web, a creator app for Primitives.xyz built on a decentralized, onchain social protocol, and mobile video discovery at Recount Media.

Since 2025, I've worked from design straight into shipped projects with agentic AI tools. I built don-os, a shared set of files on my taste, voice, workflow, and standards that every AI tool I use reads from, and I run a small team of AI assistants on top of it.

Outside of work, I'm a cat dad, a taiko drummer, and still a gamer when I can find the time. I recently got married, traveled to Asia to visit family and perform, and we've been renovating our two-family home in Brooklyn to make room for a growing family. We have a baby on the way..! 🐣

How I got here.

July 2010 – July 2013
Designer · New York, NY

Where it all started. At Boxee, I helped design early Cloud DVR and social TV features when the streaming space was still brand new. I also pitched in on packaging and marketing for our hardware. In 2013, Samsung acquired Boxee, which was a great next step for the product we had built together.

Cloud DVR Social TV 0→1 Hardware launch Acquired by Samsung
July 2013 – Nov 2015
Senior Product Designer · New York, NY

After Samsung acquired Boxee, I designed multi-screen experiences for their Smart TV platform, integrating Boxee's software into Samsung's TV interface and contributing to the design of next-generation remotes. I learned a lot about how design works (and doesn't) inside a massive hardware company.

Smart TV Multi-screen Hardware integration 10-foot UI
2013 – 2014
Designer (Contract) · New York, NY

Contributed to MVP design during Y Combinator (S13). Helped turn technical curriculum into clearer workflows that supported their seed funding round.

Oct 2015 – May 2016
Senior Product Designer · Brooklyn, NY

Designed VHX's direct-to-consumer video tools, focused on payment flows and audience management. The goal was giving independent creators the infrastructure to run their own streaming channels. A lot of the OTT app patterns we built here carried over into Vimeo after the acquisition.

D2C video Payment flows Creator tools Acquired by Vimeo
2022 – 2024
Senior Product Designer (Contract) · Brooklyn, NY

Worked on interaction models for holographic displays and a design system connecting 2D desktop workflows with 3D spatial output. Worked closely with graphics engineers on Unity-based applications.

June 2016 – June 2025
Senior Product Designer · New York, NY

Nearly a decade at Vimeo, starting with the VHX integration after the acquisition. Designed Vimeo Streaming's cross-platform distribution across web, mobile, and TV apps, and worked on interaction patterns for the Vimeo player (millions of daily plays). Maintained shared design systems for web and mobile as the company evolved from a creator tool to a B2B platform.

OTT platform Cross-platform Design systems Video player UX Acquired by Bending Spoons
June 2025 – Present
Independent practice
Designer · Brooklyn, NY

Since leaving Vimeo, I've been running an independent practice, working from design straight into shipped projects with agentic AI tools. I built don-os, a shared set of files on my taste, voice, workflow, and standards that every AI tool I use reads from. I've also been putting it to work in everyday life, with AI assistants that help me run the business side of our building, keep our finances on track, and build 3D models to plan the work on our house.

Agentic AI Design to code
Next chapter
???
Probably something interesting

Not sure exactly what's next — but hoping it involves video, emerging tech, or a problem that doesn't have an obvious solution yet. 😉

Available now Open to the right thing

Let's talk.

If you're building something interesting in video or emerging tech, I'd love to hear about it.